Page 3 of 4 · Here's how leads reach your phone
Ice Cold Yeti System Map · Built by Anthony How a stranger becomes a paying customer.
May 2026 --:-- --
Phase 1: Attract
Phase 2: Capture
Phase 3: Convert
Phase 4: Reach You
Phase 5: Grow
Phase 1: Attract
Facebook + Instagram Ads
$30/day, locked to your service area. Reaches homeowners who would never search for you.
Your Business Name Sponsored Ad Preview Learn More
Google Search + Local Service Ads
When someone types "spray foam near me," your name shows up at the top.
spray foam near me ✓ Google Guaranteed ★★★★★ (127) Call Now Ad
Trailer + Word of Mouth
Already working for you. Reviews make this louder and reach people you never meet in person.
Great work! Highly recommend ICE COLD YETI
Phase 2: Capture
Google Business Profile
Claimed, photos added, reviews posted. Shows up when someone searches your company name.
Business Profile ★★★★★ (127) Get Directions Website Open now
Your Yelp Page
Claimed and filled out. Another place people land when they're looking around before calling.
REVIEWS 4.8 ★ ★★★★★ (88) Spray Foam Insulation Write a Review
Your Website
One page, loads fast on a phone. Has a form. That's all it needs to do.
icecoldyeti.com ICE COLD YETI Spray Foam Insulation Get Free Quote 361-288-5055
Phase 3: Convert
Lead Form (or Phone Call)
They fill out four fields. Name, phone, zip, type of job. Or they just call you directly.
Get a Free Quote Your Name Phone Number ZIP Code Job Type Submit
60-Second Financing Pre-Qualifier
Optional. Soft pull only, no credit impact. Helps you know who can use financing before the quote.
Financing Options ✓ Pre-Qualified No credit score impact $0 DOWN Low monthly payments available Check Eligibility
Phase 4: Reach You
Go High Level (CRM)
Every lead in one place. Nothing gets lost in your inbox or missed while you're on a job site.
CRM Inbox M 2m ago NEW J 1h ago
Text to Your Phone
You get a text the moment someone submits. Name, number, what kind of job. You call them back fast, you win the job.
Ice Cold Yeti Leads Today 2:14 PM New Yeti lead: Mike R, 361-XXX-XXXX Whole house, Corpus Christi Delivered iMessage
Phase 5: Grow
Automatic Review Request
After every job, the system texts or emails the customer asking for a Google or Yelp review. You don't have to think about it.
To: Mike R. Today 5:02 PM Hey Mike, thanks for choosing us! Mind dropping us a quick review? Sent automatically iMessage
More Reviews = Better Everything
Reviews drive better ad performance and higher organic ranking. Every happy customer makes the next job cheaper to find.
Jan Feb Mar Apr May ★★★★★
Loops back to Phase 1. Reviews fuel ads. Ads bring new people in. The system feeds itself.